Graphic Design Trends for 2023 🖌

Distorted Typography

Warped and stretched letters may be one of 2023’s quirkiest font trends. The Distorted Typography trend gives traditional fonts a twist. Letters and numbers that knot, spin, dissolve, melt or fade into designs are fast prompting viewers to take a step back and have a second look. Using Distorted Typography can give your designs a sense of fractured reality and add another dimension to what conventional text would be.

There is a large range of existing distorted fonts for ready-made twisted and knotted type. Find some available here or experiment with distorting traditional font by stretching and fading letterforms.

Images are referenced below.

Natural Textures and Patterns

2023 will see the trend of Natural Textures and Patterns continue. This can be seen in the popularity of crumpled paper textures, stone, water, and wood textures, as well as other organic patterns. This trend will likely continue throughout the year as designers seek to create more organic and earthy designs.

Many designers are increasingly using natural forms and shapes to create designs that feel more organic. This trend can also be combined with other trends, such as nostalgic references and hand-drawn features to create fresh and relaxed designs.

Images are referenced below.

Delicate Doodles

The world of graphic design is seeing the Delicate Doodles trend become increasingly popular. Doodles can be a great way to add personal touches to designs, as well as a good way to convey messages clearly.

Delicate Doodles can be used for everything in designs from creating fun and interesting drawings to illustrating intricate concepts. This trend is perfect for designers who want to add a human touch to their creations and a relaxed feel to their designs.  

Images are referenced below.

Tonal and Sensual Colours

As we move further into 2023 design is starting to move away from the pastel colours of the early 2020s and the bright neon’s of the 2010s, we’re starting to see a more interesting and sophisticated year for colour in the form of Tonal and Sensual Colours.

This trend encourages designers to explore colour with more creativity and openness. Inspired by 1930s palettes, cobalt blue, deep crimson, burnt orange and mustard tones allow colour to do the talking in designs. The new rich colour palette of 2023 is more refined, tonal, and elegant than previous years.

Images are referenced below.

Liquid Gradients

Loose forms and molten texture, Liquid Gradients are the newest way to give a spin on the long-term gradient colour trend. Whether silky or slippery, liquid gradients feel more modern than their perfectly balanced predecessors and seamlessly take designs from static to animated. These creative colour effects can give immediate interest to designs, backgrounds, and packaging, why not give branding and websites a sci-fi spin by using this trend?

Images are referenced below.

Organic Shapes

Organic shapes will continue to be popular throughout 2023. The Organic Shapes trend is perfect for designers who want their designs to have a natural look and feel. Often used to create logos and branding assets, the possibilities are endless on how Organic Shapes can be incorporated into designs.

Images are referenced below.

Flared Fonts

2023 will see designers on the hunt for typefaces that have a point of difference. Flared Serifs are the next step-up from Serifs, merging the cleanliness of the conventional with quirky character. A kicked-out ligature could give shape and character to packaging headlines, magazine, and websites, as well as logo designs.

Flared Fonts can be a great way to portray a friendly and joyful mood, making them a perfect fit for family branding or children’s products, whilst maintaining a refined feel.

Images are referenced below.

Grain, Noise and Texture

The use of grain, noise and texture in graphic design is something we are starting to see more of in 2023. This trend is all about adding another layer of dimensionality and depth to a design. Many designers are adding grain or a paper texture to their creations to make their designs look like they were drawn on physical paper. Grain, Noise and Texture can be used in design to give a vintage or old-fashioned look, whilst still retaining a modern feel.

Images are referenced below.

Vivid Nostalgia

We will see many references to more traditional media in 2023. With the world becoming increasingly digitized, we will see a trend of designs that reference retro style media such as newspapers, books, and magazines. These quirky and cheerful designs will be frequently popping up online and will be recognized for their fun, genuine, and often hand-drawn aesthetic.

Images are referenced below.

Geometric Shapes

Geometric Shapes will be another big trend in 2023. Fresh and minimalistic designs will give off a professional and contemporary look, that will be popular with both consumers and businesses, especially those that wish to convey an air of dependability with their branding. Geometric Shapes will also be popular in logos and other branding assets. Why not have some fun with Geometric Shapes and add them to your designs?

Images are referenced below.

 

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Image References:

Distorted Typography:

Unknown, 2017. The Weight of Things by Marianne Fritz [Online]. Available here.

Youarecopying, n.d. Distorted Typography [Online]. Available here.

Siena Scarff, 2014. MIT Center for Advanced Urbanism [Online]. Available here.

Alex Deeter, n.d. JUST GO WITH THE FLOW [Online]. Available here.

Natural Textures and Patterns:

Bimbaam, 2016. Economie Identitate Comunitate [Online]. Available here.

Pierre Mendel, n.d. Japan Hülle und Gefäss [Online]. Available here.

Michael Paul Young, n.d. C2F_02.JPG 500×708 PIXELS – 20884 [Online]. Available here.

Delicate Doodles:

Ryn Frank, n.d. Farmers Market [Online]. Available here.

Linda Dieschbourg, n.d. Our Guide to Tokyo [Online]. Available here.

Anon, n.d. Custom Packaging That’s Sustainable & Eco-Friendly [Online]. Available here.

Allan Revah, n.d. Rockin’ Raw [Online]. Available here.

Tonal and Sensual Colours:

Abi, 2017. Kemper-2017 [Online]. Available here.

Anon, n.d. Warped Universe [Online]. Available here.

Oli Charland, 2020. Eggs and Egg Products [Online]. Available here.

Anon, n.d. Image Art in Graphic Design [Online]. Available here.

Liquid Gradients:

Anon, 2022. Imagine Ton Association De Demain! [Online]. Available here.

Daydream, n.d. Daydream Blackberry Chai [Online] Available here.

Ahmed Ehab, 2018. Butterfly Effect [Online]. Available here.

Organic Shapes:

SDstuff, 2021. Tout Fou [Online]. Available here.

123 / layout, n.d. Layout Inspiration [Online]. Available here.

Ben Schade, n.d. TheSans / Creative Sudio [Online]. Available here.

Anon, n.d. Jazzdor Festival [Online]. Available here.

Flared Fonts:

Bana Arasanz, 2017. Cenzo Flare [Online]. Available here.

Juri Zaech, 2022. OBO Star Font [Online]. Available here.

Adam Ladd, 2019. Quiche Flare Font Family [Online]. Available here.

Grain, Noise and Texture:

Coveposter, n.d. Balance [Online]. Available here.

Kehao Chen, 2019. Chinese Characters Illustration [Online]. Available here.

Anon, 2016. Creative Design with Vibrant Gradients [Online]. Available here.

Vivid Nostalgia:

Linda Baritski and Marc Hayden, n.d. Illustrated Beauty Cosmetics [Online]. Available here.

Anon, n.d. Keep Your Hands Clean [Online]. Available here.

Élora Quittet, 2021. Derrière l’affiche : Les posters de festivals psychés de Blumoo [Online]. Available here.

Geometric Shapes:

Anon, 2018. Festival International de Jardins [Online]. Available here.

Luobinbin, 2020. Wonderful World [Online]. Available here.

Quim Marin Studio, 2015. New Poster Collection [Online] Available here.