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How is AI Transforming the Post-Production Industry?

“It's going to be interesting to see how society deals with artificial intelligence, but it will definitely be cool.” —Colin Angle, CEO of iRobot.

Ellen Sanders

- 2 min read

AI is fast becoming part of our lives in many disciplines, including in the growth and development of the film and post-production industries. After long days of conceptualizing, planning, and shooting video footage, the post-production process begins.

Since it is the last step, post-production requires a great deal of care and attention to achieve the best result. This process can take many hours for any editor. Introducing AI could make this process easier and much less time consuming.

In this article we will take you on a quick tour of three exciting AI driven tools that are used in post-production today…

Tool Number One: Footage Quality Enhancer

It takes great skill to get the perfect shot when creating a film. Whether focusing the camera or using a unique angle, cinematographers work hard to get great results. But what happens when in the final result, the footage does not look professional?

Topaz Labs is a video enhancement tool powered by deep learning. Video Enhancement AI automatically analyses lower quality footage, as well as improving overall resolution, and removing motion artifacts.

Video Enhancement AI can do the following:

  • Increase frame rate.
  • Remove film noise.
  • Restore older videos.
  • Upscale footage.
  • Deinterlace footage.

Using video enhancer tools like Topaz Labs, means that no reshoots are needed if footage is not up to par. Saving time and money.

Tool Number Two: Tagging and Logging the Easy Way

One of the typically traditional tasks for an assistant editor is to do more of the ‘grunt work’, this involves organising, cataloguing, labelling, and preparing footage for the editorial phase.

This generally takes a long time and a lot of repetitive actions, both of which aren’t necessary when using machine learning techniques for recognising objects and adding the associated metadata. has an exciting tool available which can search your video to find and tag a range of different objects, facial expressions, and activities. It also gives you the ability to upload an image of a person and then searches your footage for that person. This makes time-consuming editorial tasks much quicker, for example finding all close-ups of an actor for a movie trailer, etc. The days of trawling through footage for shots of particular people or places are a thing of the past.

Tool Number Three: Colour Grading in the Cloud

Having every shot look and feel the same in the final sequence is one of the reasons colourists exist. It takes a great deal of skill and perfectionism to ensure everything looks consistent. Tools like, which is an in-browser grading application capable of replicating the look of any reference image and applying it to footage. This means that the often-time-consuming part of the post-production process will be greatly reduced, allowing focus to be shifted onto other aspects of post-production.


Here at Proline, we understand the significance of the heavy workloads required in post-production. Proline delivers high-powered systems to post-houses, which are purpose-built to handle the most complex and intricate workloads. Find more about our products here.

To discuss your requirements with one of our experts check out our contact us page, where the team will be happy to help.

Ellen Sanders

- 2 min read

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